Mat Hoffman, Godfather of Professional BMX

The creator of basically every trick ever used by every bike rider to date (well, over 70% of them, anyway), Mat truly is the Godfather of Professional BMX. He is also the Michael Jordan of BMX. And the Dali Lama of BMX. And the Tony Hawk of BMX.

In keeping with his number one BMX status, Mat was also the first athlete of the Jones Soda Team back in 1997, and he’s now the latest fan of 24c.

"Trust me, if any member of the Jones athlete team needs the 24c, its me. I love it, support it and need it- especially after a five-hour bike demo in the blazing sun- Thanks Jones!"